Country Brand Lead - вакансия 989676533

Pfizer

Дата обновления: 08.01.2021

Город: Москва

Категория: Маркетологи / Специалисты по PR

Тип занятости: Не имеет значения



Текст вакансии:


GENERAL RESPONSIBILITIES: • Planning
Strategic planning Develop and deliver strategy for product, if local, aligned with Regional team, country and customer strategies Operational planning Develop and deliver appropriate brand plan based, if applicable, on Regional brand operating plan and aligned to relevant customer and country operating plans, working with cross-functional team Define brand programs with objectives, resources, KPIs and expected returns Support development of customer plans, identifying brand issues and objectives for each customer and defining programs to address these Work with field force and business unit head to ensure appropriate and prioritized set of programs Deliver aspects of pricing and reimbursement plan for brand
• Implementation
Lead successful implementation of cross-functionally aligned brand plan Lead, organize and deliver local programs and materials Effectively implement brand plans and materials developed by Regional marketing team, providing input and feedback to Regional marketing team Ensure local approval of all materials, programs and projects Coordinate with cross-functional team and FF, including gaining their input on brand plans and programs, providing appropriate responses to their feedback on brand materials and leveraging their market insights Every program, project, action is planned and executed via ethical code and standards, SOPs and local guidelines. Brand knowledge training roll out: 1) Responsible for product trainings for field force 2) Responsible for product coaching for field force
• Market/customer insights
Participate in development of customer understanding, analysis and insight generation Develop deep knowledge of market dynamics, needs and opportunities for the brand Enable brand knowledge sharing Network and build relationships with selected customers.
• Monitoring and control
Is responsible for management and measurement of overall investment and consequent returns, according to determined KPIs for own product and assigned portfolio, therapeutic area Support delivery of P&Ls for assigned portfolio in country Support achievement of KPIs through regular monitoring and assessments Respond to emerging challenges with appropriate measures in collaboration with Regional brand teams
• Collaboration
Lead the work of cross-functional team for assigned portfolio Drive portfolio-thinking and provide portfolio/brand expertise within country across stakeholders groups Contribute to the work of cross-functional teams and collaborate across business to facilitate a cohesive approach to the marketing of products Participate in cross-functional team with responsibility for generation of brand insights, prioritization and balancing of brand programs and brand-related customer programs and contribution to Customer focus thinking In partnership with sufficient functions, share knowledge of local dynamics and insights on the brand with Regional Brand Management to enable development of core programs/material Collaborate with customer teams to design brand-related customer interactions (e.g., KOL advisory board) Flag issues promptly Demonstrate appropriate knowledge and understanding of internal departments, key contacts, organizational structure and culture Integrate portfolio and customer perspectives Partner with Regional brand team to ensure visibility and connection with local market
• Professional development
Develop and execute individual development plan to enhance performance on the job Create annual individual development plan (IDP) that identifies knowledge and skills gaps based on business and career goals Achieve individual development plan
QUALIFICATION AND EXPERIENCE:
University degree in Science, Health Sciences or Business; At least five years of pharmaceutical experience in the healthcare, pharmaceutical or related field, as appropriate to customer segment Extensive brand management experience (or similar one) gained in product team environment Technical marketing skills (needs, segmentation, SWOT analyses, creation of competitive strategies, risk assessment) Understanding of: IQVIA, Headway, etc. Excellent communication skills Proficiency in Russian and English

Январь 2021




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