LOC Market Research Manager - вакансия 989676050


Дата обновления: 08.01.2021

Город: Москва

Категория: Маркетологи / Специалисты по PR

Тип занятости: Не имеет значения

Текст вакансии:

GSK is a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. We have three global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products. Every day, we help improve the health of millions of people around the world. GSK headquarters are located in Great Britain. The company operates more than in 150 countries. We are opening a position of the LOC Market Research Manager. Responsibilities:
Support GSK RLT, BU’s and franchises in uncovering opportunities from market research results and present the insights to support data-driven decision making; Work with other support functions as necessary to ensure efforts are coordinated to address business questions with all relevant information and support related strategic efforts (e.g., innovation launches, customer-centric marketing and sales engagement, market sizing, competitive intelligence, etc.); Define the appropriate methodology for market research projects, consistent with business goals; Review and select recommended appropriate primary market research agencies consistent with procurement policies; Direct, develop, and review all research materials to ensure the research study’s validity and alignment to GSK internal policies and local regulations of research. Provide inputs as necessary to marketing and agencies in development of materials for testing; Manage planning to ensure proper execution. Attend field research as necessary to ensure quality and smooth execution and develop direct knowledge of findings; Integrate findings from additional data sources (including other primary research, secondary data, syndicated reports, competitive intelligence, etc.) in interpreting results to provide proper context for findings; Develop and refine results presentations to address specific audiences and applications and clearly communicate findings to all relevant stakeholders. Translate findings to actionable recommendations; Provide significant brand planning assistance by leveraging on past or recent market research studies and share key insights as input in analysis and strategy formulation; Effectively manage vendor relationships as well as market research budget for the whole Emerging Markets.
3-5 years of relevant pharmaceutical or FMCG industry experience, including at least 3 years of primary market research experience; Experience in effectively collaborating within a matrix environment and with colleagues across functions and geographies; Results-oriented and a creative thinker who is viewed by clients as a collaborative strategic business partner with an ability to influence leaders 2+ levels above in the organization; Demonstrates ability to maintain objectivity and demonstrate courage to upholds high standards of ethical and intellectual integrity; Excellent communication skills with a well-developed ability to communicate efficiently and productively both verbally and in writing; Demonstrated excellence in project management and effectively managing multiple demands from multiple internal customers; Superior analytical skills with proficiency in a broad range of primary marketing research methodologies including qualitative and quantitative design, data analysis and statistics; Relevant experience in assessing new markets and developing pre-launch assets; Knowledge and experience with data sources (e.g., prescription and sales data, patient claims data, promotional audits).
We are offering:
Competitive salary; Medical insurance, life insurance; Meal allowance; Mobile compensation; Internal and external educational courses and trainings; Professional and career development opportunities (locally as well as worldwide).

Контактное лицо: Larina Irina

Контактные данные:

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